Colors : The Real Differentiator For Cosmetics

Cosmetics are like diamonds to women. Makeup kits and cosmetic sets are sold in thousands every year. So, you can understand how important it is for the manufacturers to maintain the quality of the cosmetics. But, what is really important is the variety of colors that are used in the cosmetics. This is the ultimate factor that decides how a woman/man will look. Another reason why cosmetic color is so important is because the color tone of people changes as they grow old. Also, there is a certain change in the skin color tone when there is direct sunlight. While discussing about color and how light can have an impact on it, one thing that you need to know is the contrasting effect. Apart from this there is also the four color theory that is considered vital by makeup artists. In this aspect, pigment colors are the chosen ones as they help in getting the color that you need.

If you have used cosmetics before, you will understand that colors are also associated with a certain value, chroma and hue. Here is what value, chroma and color represent in the cosmetic industry:

• Value – it represents the lightness or darkness of the color. So, if you are going in a place where there is a already too much of light, then the color value has to be on the lower side and if the place is dark, then the color value has to be high.
• Chroma – it is basically the intensity that the color represents. The amount of color that you will be using is known as chroma. One thing that you need to keep in mind is that the chroma and value has to go hand in hand. Any diversion or imbalance between them would result in an incorrect makeup. It would be best if you learn about the ideal balance of chroma and value before starting to use the cosmetic or makeup.
• Hue – this is the actual color code that is given to the sample. Many people think that hue and value are the same, but they are not. Hue is what controls the value and chroma together. Just like chroma and value are directly related, similarly it is the hue that decides how much the value and chroma will be.

Color reflection is another aspect that is important in the cosmetic industry. Starting from mica colors for cosmetics to lake colors, the reflecting property of the colors used in the cosmetics will help understand how the glossy or matte finish is achieved. Additionally, the reflection will also decide if the makeup will be opaque or transparent. The best way to understand color reflection for cosmetics is by checking the various foundations on your lipsticks. In fact, the dress that you will be wearing also has a lot to say about the cosmetic that you will be using. Color combination will come into play again and you will have to go back to hue, chroma and value again to decide.

Color cosmetics: Changing paradigms

We link cosmetics with beauty. Cosmetics make us all pretty and beautiful. There is no doubt that cosmetics are meant to highlight our beauty in an excellent way. Gone are the days when cosmetic was just a highlighter and a lipstick. Now, cosmetics have seen an upgrade in every possible way. You can experiment with different colors and get the look that you desire.

Know about color cosmetics
Color cosmetics are an absolute rage among women. The whole and soul of every color cosmetic is its dye or colorant. The cosmetic colorants are the actual things that fill the beauty in cosmetics. These colorants accentuate the quality of the cosmetics and also ensure that the perfect color is achieved in just a single stroke of a brush.

Using dyes in cosmetics
Dyes have been widely used in cosmetic industry. Dyes provide the actual color required in the cosmetic products such as lipsticks, nailpaints, blusher, colorpalettes etc. Majorly, pigments are used in the cosmetic industry to produce and achieve a perfect color shade in the products. That’s what is important; getting the right color.

There are two types of pigments used in cosmetic industry:

1. Organic Pigments
2. Inorganic Pigments

Let us see majorly used Inorganic pigments in the cosmetic industry:

Pigments	Features and applications
Iron Oxides	The three basic shades that we get include: Black Yellow Red This is widely used in liquid foundations, face powders, and blushers.
Chromium Dioxides	The shades that we get from this pigment include: Dull olive green Blue green Bright green This is widely used in most categories of cosmetic preparations but prohibited for use in lip products in the USA.
Ultramarines	The shade range from: Bright blue to violet Pink Green The pigment is not allowed to use for producing lip products in the USA.
Manganese Violet	The only shade we get from this pigment is purple.
Iron Blue	The colour we get from this pigment is Dark blue.This pigment is used in a wide range of applications.
WhitePigments include: Titanium Dioxide Zinc Oxide	The white pigments have a wide use in all various types of cosmetics.They make extremely good covering power.These are extremely stable to heat and light.
Mica	Mica gives a natural translucence when used as face powders and powder blushers.

There are numerous pigment manufacturers in India which specialize in various pigment colors. These manufacturers make sure that the pigments developed are of extremely good quality and provide intensive use in the cosmetic industry.

Are the Color dyes and pigments safe?

Yes, Colorants in the form of dyes and pigments are absolutely safe for all types of skin. These are tested thoroughly in the laboratories. It is also ensured that the products developed are usable and risk free.

Color Cosmetics have changed the way to enhance beauty.Everything can be given a stunning touch with the help of astounding color cosmetics. You just have to pick up your favorite one.[/vc_column_text][/vc_column][/vc_row]