What Can Consumers Expect from the Cosmetic Industry in the Next Biennium?

The cosmetic industry has undergone major transformations in the past couple of years. From offering value to clients through superior quality and innovative beauty productsto changing their entire approach towards their lifestyle, cosmetics today offer value for money in addition to immediate and effective results. In the next couple of months, consumers are likely to expect new trends and developments in terms of newer, greener as well as sustainable cosmetic products. Here, find out what you can expect for the next biennium in the cosmetic market.

High Performance and Sustainable Products : One of the first trends that consumers are likely to witness will come in the form of choosing sustainable or organic pigments for cosmetics. Consumers across the globe are consciously searching for cosmetic products that are greener, sustainable and cause no harm to the environment. As a result, they shop for cosmetics only after they’re sure about the source of its origin as well as the raw materials used for creating them. Thus, cosmetic products manufacturing companies will have to emphasize on sourcing high-quality and organic pigments for cosmetics in order to create high-performing and environment friendly products for consumers world-wide. This also implies that they’ll have to avoid ingredients derived after slaughtering of animals and develop natural and organic pigment colours and other ingredients for manufacturing a wide range of beauty products.

Organic Cosmetic Colorants : Another key trend that will drive the cosmetic market and industry at large will be seen in the form of the usage of organic cosmetic colorants for manufacturing a host of beauty and cosmetic products including lip balms, lip gloss, lipstick and lotions among others. This is also one of the major reasons why a growing number of cosmetic companies are now looking to partner with reputed and reliable pigment manufacturers in india, who can further provide them with trusted and approved dyes, lake colors and mica colors for cosmetics.

Safer and Non-reactive Cosmetics : Cosmetic companies, around the world, use iron oxide, lakes and oxides for creating a range of beauty products including lipstick, blush, face powder and eye shadows. As a result, in the next two years, cosmetic manufacturer will drop inorganic ingredients and replace them with organic ingredients to provide consumers with safer and non-reactive beauty products.

Advanced and Innovative Products : In the next two years, the cosmetic market will keep on adding advanced and innovative cosmetic products. Thus, the market will be largely driven by innovation and technology. Given that more and more consumers are now concerned about the impact of pollution and are leading a highly stressful life, they’re bound to shift their focus towards products that are innovative, natural and specially formulated, all at the same time. Hence, cosmetic companies and manufacturers will opt for proprietary and technologically advanced cosmetic pigments and lakes for creating superior grade cosmetics that are soft and cause no harm to the skin. From creating cosmetics with fine particles to achieving the desired consistency in terms of color and shades, cosmetic manufactures will leave no stone unturned in manufacturing products of the highest quality and make.

Asia: The new frontier in the world of color cosmetics

The world of cosmetics is all about colors. Generally, customers choose cosmetics based on the color they love the most. Nowadays, colors are available in two varieties – dyes and pigments. The cosmetic colors give the customers more color options to make them look and feel great.

Dyes are typically organic colors and pigments are synthetic colors. These color types are basically chosen based on the color combination and the finish they require. Again, certain colors are selected based on the application in areas such as eyes, lips etc.

Certified colors are a must for cosmetics. For colors that are made from organic sources, certifications may not be required but compliance rules must be followed. Extreme care is taken to manufacture colors by established manufacturers.

Major color cosmetic manufacturers nowadays use organic or synthetic colors based on the preference of clients who generally want high-quality cosmetic colors. Cosmetic dyes and cosmetic pigments are used in the production of cosmetic colorants. Reputed color cosmetic & pigment manufacturers in India always adhere to the rules and regulations for producing cosmetic dyes in India.

Before proceeding, we must know about color cosmetics and the use of dyes in cosmetics. It is a fad. Basically, color cosmetic is all about dye or colorant. These colorants emphasize the quality of the cosmetics.

Dyes are important for the cosmetic industry. They help in providing the real color required in the cosmetic products such as lipsticks, nailpaints, blusher, colorpalettes etc. Generally, pigments are used to produce and achieve a perfect color shade in the products.

Some of the products in which Asia is leading are:

• Dyes in cosmetics
• Organic pigments for cosmetics
• Oil soluble colors for cosmetics
• Water soluble colors for cosmetics
• Color solution for nail care

China spends $24 per person annually on personal care and cosmetics products, whereas South Korea and Japan spends $171 and $174 respectively. Recent study found that Asian consumers pay more attention to cosmetic colors and they also prefer a specific solution for each step of their beauty regimen.

Skin care products represent up to 40% of sales in some markets in 2016. But, as Korean and Indian TV and pop-stars dominate the culture; numerous young and professional women are experimenting with color cosmetics.

Asian men are also using both personal care and grooming products. Like women, they are also valuing
clear skin tone and experiment with color cosmetics, styling products, conditioners and colorants.

The main trends for 2017 where Asia is leading in the world of color cosmetics are:

• Manicures and pedicures with an emphasis on bright colors, color-fast gels, textured, decorative coatings and crystals
• Hair coloring products
• Nail colors, nail-care products, artificial nails, soft nail gels
• Color cosmetics, including long-lasting lip stick, cream-based eye shadows.

Overall, cosmetics is a very competitive industry with many branded and non-branded product variants available in the market. So, additives are added to cosmetic colors for creatingsome specialized cosmetics that have fluorescent colors, color-changing effect and glitter effect etc.

Colors : The Real Differentiator For Cosmetics

Cosmetics are like diamonds to women. Makeup kits and cosmetic sets are sold in thousands every year. So, you can understand how important it is for the manufacturers to maintain the quality of the cosmetics. But, what is really important is the variety of colors that are used in the cosmetics. This is the ultimate factor that decides how a woman/man will look. Another reason why cosmetic color is so important is because the color tone of people changes as they grow old. Also, there is a certain change in the skin color tone when there is direct sunlight. While discussing about color and how light can have an impact on it, one thing that you need to know is the contrasting effect. Apart from this there is also the four color theory that is considered vital by makeup artists. In this aspect, pigment colors are the chosen ones as they help in getting the color that you need.

If you have used cosmetics before, you will understand that colors are also associated with a certain value, chroma and hue. Here is what value, chroma and color represent in the cosmetic industry:

• Value – it represents the lightness or darkness of the color. So, if you are going in a place where there is a already too much of light, then the color value has to be on the lower side and if the place is dark, then the color value has to be high.
• Chroma – it is basically the intensity that the color represents. The amount of color that you will be using is known as chroma. One thing that you need to keep in mind is that the chroma and value has to go hand in hand. Any diversion or imbalance between them would result in an incorrect makeup. It would be best if you learn about the ideal balance of chroma and value before starting to use the cosmetic or makeup.
• Hue – this is the actual color code that is given to the sample. Many people think that hue and value are the same, but they are not. Hue is what controls the value and chroma together. Just like chroma and value are directly related, similarly it is the hue that decides how much the value and chroma will be.

Color reflection is another aspect that is important in the cosmetic industry. Starting from mica colors for cosmetics to lake colors, the reflecting property of the colors used in the cosmetics will help understand how the glossy or matte finish is achieved. Additionally, the reflection will also decide if the makeup will be opaque or transparent. The best way to understand color reflection for cosmetics is by checking the various foundations on your lipsticks. In fact, the dress that you will be wearing also has a lot to say about the cosmetic that you will be using. Color combination will come into play again and you will have to go back to hue, chroma and value again to decide.