Matte Revolution

Cosmetics are important for every woman. So, manufacturers nowadays give importance to the quality of cosmetics they produce. They give their hundred percent to maintain the quality of the cosmetics. But, in today’s world, the variety of colors that are being used in the cosmetics also matters in a big way.

Cosmetic colorant is important because color tone of people change as they grow old. Direct sunlight is a critical factor as it changes the color of the skin.Besides this, four color theory is vital for a makeup artist.So, nowadays, pigment colors are the chosen ones as they help in getting the color that you need.

The cosmetic colorants fill up the beauty in cosmetics. These colorants emphasize the quality of the cosmetics.

Another important point is that dyes are widely used in cosmetic industry. Actually, dyes provide the actual color required in the cosmetic products such as lipsticks, nail paints, blusher, color palettes etc.
Pigment colors are used to achieve a perfect color shade in the products.

We all know that beauty trends come and go. Now, the trend of super glossy lips has been replaced by color-rich matte lipsticks. So, what is behind this change? Why is matte creating revolution?

Nowadays, we find matte lipsticks and they are in fashion. Let us explore the making of a matte lipstick.

Lipstick generally contains wax, oils, antioxidants and emollients.

• Wax – It provides the structure and hardness to the lipstick. In general, lipsticks may contain several waxes but almost all lipsticks always include carnauba wax because of its’ high melting point. Other waxes you might find are beeswax, candelilla or ozocerite.
• Oils – Usually, various oils and fats are also used in lipsticks, such as olive oil, mineral oil, cocoa butter, lanolin, and petrolatum.

Lipsticks get their colors from a variety of pigments and lake dyes. Pink lipsticks, are made by mixing titanium dioxide and red shades.

When adding pigments to lipstick you can start at around 2% total weight. That would be 2 grams of pure dye pigment to 90 grams of base. The easiest way to add it would be to mix it will with castor oil and then add it to your melted base.

Matte Lipsticks contain more filling agents like silica or mica and less emollients. In matte, large ratio of pigment powder loaded into it compared to a typical lipstick. It is a fact that a matte lip can make everyone look more glamorous in pictures. Usually, in matte, the strong color can guide the eyes towards the screen. Pigment overload is another reason for the matte color to stay. These color colorants are using new polymers that create a comfortable, long lasting film. So, you do not have to reapply repeatedly, it holds the color for longer hours.

So, matte is indeed brining revolution. Compared to glossy lipsticks, flat pigment stays the longest. Secondly, they do not stain on cups. On the flip side, matte lipstick longevity means you will find colors that you can live with all day.

Asia: The new frontier in the world of color cosmetics

The world of cosmetics is all about colors. Generally, customers choose cosmetics based on the color they love the most. Nowadays, colors are available in two varieties – dyes and pigments. The cosmetic colors give the customers more color options to make them look and feel great.

Dyes are typically organic colors and pigments are synthetic colors. These color types are basically chosen based on the color combination and the finish they require. Again, certain colors are selected based on the application in areas such as eyes, lips etc.

Certified colors are a must for cosmetics. For colors that are made from organic sources, certifications may not be required but compliance rules must be followed. Extreme care is taken to manufacture colors by established manufacturers.

Major color cosmetic manufacturers nowadays use organic or synthetic colors based on the preference of clients who generally want high-quality cosmetic colors. Cosmetic dyes and cosmetic pigments are used in the production of cosmetic colorants. Reputed color cosmetic & pigment manufacturers in India always adhere to the rules and regulations for producing cosmetic dyes in India.

Before proceeding, we must know about color cosmetics and the use of dyes in cosmetics. It is a fad. Basically, color cosmetic is all about dye or colorant. These colorants emphasize the quality of the cosmetics.

Dyes are important for the cosmetic industry. They help in providing the real color required in the cosmetic products such as lipsticks, nailpaints, blusher, colorpalettes etc. Generally, pigments are used to produce and achieve a perfect color shade in the products.

Some of the products in which Asia is leading are:

• Dyes in cosmetics
• Organic pigments for cosmetics
• Oil soluble colors for cosmetics
• Water soluble colors for cosmetics
• Color solution for nail care

China spends $24 per person annually on personal care and cosmetics products, whereas South Korea and Japan spends $171 and $174 respectively. Recent study found that Asian consumers pay more attention to cosmetic colors and they also prefer a specific solution for each step of their beauty regimen.

Skin care products represent up to 40% of sales in some markets in 2016. But, as Korean and Indian TV and pop-stars dominate the culture; numerous young and professional women are experimenting with color cosmetics.

Asian men are also using both personal care and grooming products. Like women, they are also valuing
clear skin tone and experiment with color cosmetics, styling products, conditioners and colorants.

The main trends for 2017 where Asia is leading in the world of color cosmetics are:

• Manicures and pedicures with an emphasis on bright colors, color-fast gels, textured, decorative coatings and crystals
• Hair coloring products
• Nail colors, nail-care products, artificial nails, soft nail gels
• Color cosmetics, including long-lasting lip stick, cream-based eye shadows.

Overall, cosmetics is a very competitive industry with many branded and non-branded product variants available in the market. So, additives are added to cosmetic colors for creatingsome specialized cosmetics that have fluorescent colors, color-changing effect and glitter effect etc.