Asia: The new frontier in the world of color cosmetics

The world of cosmetics is all about colors. Generally, customers choose cosmetics based on the color they love the most. Nowadays, colors are available in two varieties – dyes and pigments. The cosmetic colors give the customers more color options to make them look and feel great.

Dyes are typically organic colors and pigments are synthetic colors. These color types are basically chosen based on the color combination and the finish they require. Again, certain colors are selected based on the application in areas such as eyes, lips etc.

Certified colors are a must for cosmetics. For colors that are made from organic sources, certifications may not be required but compliance rules must be followed. Extreme care is taken to manufacture colors by established manufacturers.

Major color cosmetic manufacturers nowadays use organic or synthetic colors based on the preference of clients who generally want high-quality cosmetic colors. Cosmetic dyes and cosmetic pigments are used in the production of cosmetic colorants. Reputed color cosmetic & pigment manufacturers in India always adhere to the rules and regulations for producing cosmetic dyes in India.

Before proceeding, we must know about color cosmetics and the use of dyes in cosmetics. It is a fad. Basically, color cosmetic is all about dye or colorant. These colorants emphasize the quality of the cosmetics.

Dyes are important for the cosmetic industry. They help in providing the real color required in the cosmetic products such as lipsticks, nailpaints, blusher, colorpalettes etc. Generally, pigments are used to produce and achieve a perfect color shade in the products.

Some of the products in which Asia is leading are:

• Dyes in cosmetics
• Organic pigments for cosmetics
• Oil soluble colors for cosmetics
• Water soluble colors for cosmetics
• Color solution for nail care

China spends $24 per person annually on personal care and cosmetics products, whereas South Korea and Japan spends $171 and $174 respectively. Recent study found that Asian consumers pay more attention to cosmetic colors and they also prefer a specific solution for each step of their beauty regimen.

Skin care products represent up to 40% of sales in some markets in 2016. But, as Korean and Indian TV and pop-stars dominate the culture; numerous young and professional women are experimenting with color cosmetics.

Asian men are also using both personal care and grooming products. Like women, they are also valuing
clear skin tone and experiment with color cosmetics, styling products, conditioners and colorants.

The main trends for 2017 where Asia is leading in the world of color cosmetics are:

• Manicures and pedicures with an emphasis on bright colors, color-fast gels, textured, decorative coatings and crystals
• Hair coloring products
• Nail colors, nail-care products, artificial nails, soft nail gels
• Color cosmetics, including long-lasting lip stick, cream-based eye shadows.

Overall, cosmetics is a very competitive industry with many branded and non-branded product variants available in the market. So, additives are added to cosmetic colors for creatingsome specialized cosmetics that have fluorescent colors, color-changing effect and glitter effect etc.

Colors : The Real Differentiator For Cosmetics

Cosmetics are like diamonds to women. Makeup kits and cosmetic sets are sold in thousands every year. So, you can understand how important it is for the manufacturers to maintain the quality of the cosmetics. But, what is really important is the variety of colors that are used in the cosmetics. This is the ultimate factor that decides how a woman/man will look. Another reason why cosmetic color is so important is because the color tone of people changes as they grow old. Also, there is a certain change in the skin color tone when there is direct sunlight. While discussing about color and how light can have an impact on it, one thing that you need to know is the contrasting effect. Apart from this there is also the four color theory that is considered vital by makeup artists. In this aspect, pigment colors are the chosen ones as they help in getting the color that you need.

If you have used cosmetics before, you will understand that colors are also associated with a certain value, chroma and hue. Here is what value, chroma and color represent in the cosmetic industry:

• Value – it represents the lightness or darkness of the color. So, if you are going in a place where there is a already too much of light, then the color value has to be on the lower side and if the place is dark, then the color value has to be high.
• Chroma – it is basically the intensity that the color represents. The amount of color that you will be using is known as chroma. One thing that you need to keep in mind is that the chroma and value has to go hand in hand. Any diversion or imbalance between them would result in an incorrect makeup. It would be best if you learn about the ideal balance of chroma and value before starting to use the cosmetic or makeup.
• Hue – this is the actual color code that is given to the sample. Many people think that hue and value are the same, but they are not. Hue is what controls the value and chroma together. Just like chroma and value are directly related, similarly it is the hue that decides how much the value and chroma will be.

Color reflection is another aspect that is important in the cosmetic industry. Starting from mica colors for cosmetics to lake colors, the reflecting property of the colors used in the cosmetics will help understand how the glossy or matte finish is achieved. Additionally, the reflection will also decide if the makeup will be opaque or transparent. The best way to understand color reflection for cosmetics is by checking the various foundations on your lipsticks. In fact, the dress that you will be wearing also has a lot to say about the cosmetic that you will be using. Color combination will come into play again and you will have to go back to hue, chroma and value again to decide.

Color cosmetics: Changing paradigms

We link cosmetics with beauty. Cosmetics make us all pretty and beautiful. There is no doubt that cosmetics are meant to highlight our beauty in an excellent way. Gone are the days when cosmetic was just a highlighter and a lipstick. Now, cosmetics have seen an upgrade in every possible way. You can experiment with different colors and get the look that you desire.

Know about color cosmetics
Color cosmetics are an absolute rage among women. The whole and soul of every color cosmetic is its dye or colorant. The cosmetic colorants are the actual things that fill the beauty in cosmetics. These colorants accentuate the quality of the cosmetics and also ensure that the perfect color is achieved in just a single stroke of a brush.

Using dyes in cosmetics
Dyes have been widely used in cosmetic industry. Dyes provide the actual color required in the cosmetic products such as lipsticks, nailpaints, blusher, colorpalettes etc. Majorly, pigments are used in the cosmetic industry to produce and achieve a perfect color shade in the products. That’s what is important; getting the right color.

There are two types of pigments used in cosmetic industry:

1. Organic Pigments
2. Inorganic Pigments

Let us see majorly used Inorganic pigments in the cosmetic industry:

Pigments	Features and applications
Iron Oxides	The three basic shades that we get include: Black Yellow Red This is widely used in liquid foundations, face powders, and blushers.
Chromium Dioxides	The shades that we get from this pigment include: Dull olive green Blue green Bright green This is widely used in most categories of cosmetic preparations but prohibited for use in lip products in the USA.
Ultramarines	The shade range from: Bright blue to violet Pink Green The pigment is not allowed to use for producing lip products in the USA.
Manganese Violet	The only shade we get from this pigment is purple.
Iron Blue	The colour we get from this pigment is Dark blue.This pigment is used in a wide range of applications.
WhitePigments include: Titanium Dioxide Zinc Oxide	The white pigments have a wide use in all various types of cosmetics.They make extremely good covering power.These are extremely stable to heat and light.
Mica	Mica gives a natural translucence when used as face powders and powder blushers.

There are numerous pigment manufacturers in India which specialize in various pigment colors. These manufacturers make sure that the pigments developed are of extremely good quality and provide intensive use in the cosmetic industry.

Are the Color dyes and pigments safe?

Yes, Colorants in the form of dyes and pigments are absolutely safe for all types of skin. These are tested thoroughly in the laboratories. It is also ensured that the products developed are usable and risk free.

Color Cosmetics have changed the way to enhance beauty.Everything can be given a stunning touch with the help of astounding color cosmetics. You just have to pick up your favorite one.[/vc_column_text][/vc_column][/vc_row]

Cosmetic Colours: A Detailed Understanding

From shades of lipstick, hues of bronzer, luminosity of highlighter till vibrancy of blusher or depth of mascara, the essence of every beauty product lies in its colour. Just like an artist transforms a blank canvas into a masterpiece with the perfect blend of colours, the cosmetic colorants have the ability to turn pale face to sun-kissed natural glow and that too with a single stroke of brush.But, how do these colorants amplify the quality of cosmetics and what goes into their making? Read on to find out more.

The Different Types of Cosmetic Colorants

The cosmetic colour is broadly classified into two categorizes which are:

• Organic colour and
• Inorganic colour

Organic colours are made up of certified D & C (Drug and Cosmetic) ingredients and they are commonly denoted as lakes. While inorganic colours are composed of zinc oxide, mica, carmine, ultramarine and iron oxide that offer opacity and thus are essential for cover-up makeup products such as foundation and concealer.

What is the Role of Colour Theory in Cosmetic Industry?

Colour theory is an invaluable tool of the cosmetic industry. The theory revolves around key aspects of makeup and these include pigment, dimension of colours, harmonies and reflectiveness.

Understanding the role of these elements can help you analyze makeup colour trends

• Pigment: Any form of makeup, be it oil based, water based, mineral, cake, stick or cream, comes under the first aspect of colour theory i.e. pigments – they provide colour to the cosmetic. No matter what their nature, source, mineral or chemical might be, the same theory implies for all.
• Dimensions: The dimension brings depth of the colour by enriching it with accurate intensity, right hue and value. The intensity is the brightness or the measure of strength & purity while value defines how dark or light the colour is.
• Harmonies: Harmony is an important characteristic of aesthetically pleasing pigment colours. These can be complementary colours (blushers, illuminators, bronzers), colour triads (contour palette, highlighters) and split complementary (eye shadow palette). For example, a highlighter palette can have not only one but multiple shades of colour such as rose gold, warm beige and peach honey, where a combination of three would bring out a perfect natural look.
• Reflectiveness: The wavelength of colour varies from one another. Hence, limited lake colours are often used to create wider range of shades with optimal reflectiveness and shine. The range of reflectivity is equivalent to the shine of pigments.

Things to Consider For Quality Control of Colorants

While creating colorant standards for cosmetics there are three essential factors to consider. First, evaluate at least three lots of materials from pigment manufacturers in India and notice the difference in their composition, substrate and synthesis. Next, consult with the supplier to know more about the standards and test methods implemented for the process of manufacturing.

At last, ensure that you choose the right form of colorants for cosmetic products because opting for something that does not meet the desired parameters can be problematic.

Cosmetic Pigments: Various Quality Parameters

Cosmetics are a huge market today, with millions of women who willingly fork out large amounts of money in order to get their desired cosmetic products. For many of these women, finding the right brand of cosmetics is a matter of trial and error, and they also end up damaging their skin because of too much experimenting. This is why there is a need for consistency as well as colour matching, so that a particular brand can cater to more people, without compromising on the quality of pigments used in cosmetic colours.

1) The measurement of cosmetic colour pigments is absolutely imperative in order to create formulations that are dependable, and also keep customers happy. The best way of doing this is through spectrophotometric technology, which simplifies the formulation while ensuring reliability and replicable pigments each and every time.

2) In order to ensure repeat sales as well as attracting new buyers, the colour and consistency of the cosmetic in question should go hand in hand. Pigment colours should go hand in hand with pigments for cosmetics.

3) Cosmetic colour pigments are water soluble, and hence pigment manufacturers in India use these extensively for manufacturing decorative cosmetics. Colorants are of two types; organic and inorganic, and these are available in a wide range of textures and appearances which lend themselves to be combined in an assortment of different combinations, giving flexibility to the buyer.

4) The colour perception of pigments will vary based on personal observation, and repeatable formulations of these colours have to depend on instrumental analysis in order to quantify the colour data.

5) Natural and artificial light sources, the reflective value, as well as the opacity will have an effect upon the visual appearance of the cosmetics. Thus colour standards are quite essential to maintain a hold on the basic parameters.

6) There are also needs to monitor the stability of colour, and it is a very crucial process, because the slightest changes in the chemical or the heat formulation will affect the finished product and not produce the desired result. This is why spectrophotometers play such an important role in the process of parameter checking of pigments used in cosmetics. Throughout the entire process of formulation of the pigment, spectrophotometers give a constant feedback on even the minute changes in colour, and this helps save a lot of money in the long run.

7) Once a standardised colour and gradient has been achieved, this information recorded by the spectrophotometer is used in order to attain the same results time and again.

8) Both organic and inorganic colorants are nowadays available in powdered as well as liquid forms. Because the quantification of pigments depends on the appearance and the texture of the colorant, experts need to choose the right method of colour evaluation.

9) The spectrophotometers will give you very accurate colour information by measuring the spectral reflectance at exactly the precise illumination as well as detection angles. The collected data can be used for various uses like design, research, manufacturing as well as quality control.

Global Trends in Cosmetic Industry

Cosmetic dyes are widely used for various purposes across various sectors and industries. They especially have a wide variety of uses in the cosmetic industry. They are used across hair dyes, nail polish, lipsticks. Thus the one factor most of us are most concerned about is in regard to the safety. We always wonder how safe using these would be. However before we go into further details of understanding how to make use of the right cosmetic colours and dyes to make your product more attractive and safe for your customer, let us get to know what they are.

Cosmetic dyes and colours: Explained

Cosmetic colours are also known as cosmetic lakes. These colours are produced by taking the help of absorption of dyes that are water soluble onto a substrate. It makes the colour insoluble in water. Cosmetic lake colors are made by making use of unique technology. The technology helps in attaining extremely fine particles. These particles help in achieving shade consistency. In comparison water soluble colours cosmetic lakes are much more stable. They also generate vivacious and brighter colours. It has been seen that cosmetic pigments and lakes are more suitable for food products that contain fats and oils. They are also suitable for those products that do not contain enough moisture for dissolving colours.

Cosmetic dyes, on the other hand are used for making cosmetic colours. These dyes are widely used by the cosmetic manufacturing industries and businesses. They are primarily used for manufacturing hair dyes, lipsticks, nail polishes, shampoo as well as other personal care products. It has been seen that generally water soluble & food dyes are very easy and safe to use. These dyes are mostly used for a wide variety of applications. They include cleaning chemicals, soaps, cosmetic products etc.

Know which ones are safe for use

Be it the use of any type of cosmetic dyes or cosmetic colorants safety of use is a primary consideration. Cosmetic colours and cosmetic dyes often make use of a wide range of synthetic colours. These are often referred to as FD&C colours. They are mainly extracted through coal tar and are basically a by-product of petroleum. Research shows that some particular coal tar based dyes lead to different types of cancer. This is why the FDA regulates them. They also determine the arsenic or lead amount they contain. Thus there are many restrictions in the use of such colours.

Some global trends in Cosmetic dyes and cosmetic colours

World wide it is seen that North America, followed by Europe, has the largest market for color cosmetics. This is due to innovations in color cosmetics. Other factors also include high consumer disposable income and frequent new product launches in color cosmetic market in the region. However Asia too is expected to show high growth rate in the color cosmetics market in next few years. This is on account of the increasing consumer incomes and rising in awareness about personal care products in the region.

What are the Mandatory Qualities that One Should Search in a Pigment Manufacturing Company?

Colors can bring life to any dull surface, a blank wall or to a plain cloth. Pigment colors play a vital role in brightening the hue. There are numerous pigment manufacturers in India who can provide you with variety of pigments; choose one based on the following tips.

1. Provides variety of pigments
Choose a pigment manufacturer who can provide you with various kinds of pigment colors.Green, red, purple, yellow, white or orange; whatever may be your choice, every kind is available at pigments India. Your supplier should be one of the largest sources of pigments to provide you with all the desired colors.

2. Low Pricing
Before choosing any supplier for pigment colors research the cost of the same in the market. Every company may not provide the same price and choose a supplier after getting quotes from many.

3. Good Quality
Now while aiming at low price pigments you should not compromise on pigment quality as it is one of the primary elements of the colors. Test few pigments provided by the manufacturer before getting into a deal. You can also get feedback from the previous clients to know the quality of product. Pigment colors should be premium and consistent to provide a fine texture.

4. Quick Delivery
Choose pigment manufacturers in India who have a large inventory to provide you with quick supplies. The supplier should be able to meet the tight deadlines.

5. Multiple Use
The pigments are used at India for various purposes. For example, in coatings, ink manufacturing and to manufacture different colored plastics around the world; pigments for cosmetics are also getting popular these days. Choose a pigment manufacturing company who can cater to all these various business requirements at once.

6. Outstanding customer service
You should be able to get proper support from the pigment manufacturing company. The customer service should be always at your reach to help you out with any issue related to the delivery or quality of pigment colors supplied by the company.

7. Technical expertise
The color market is competitive and hence choose a pigment manufacturer who can provide you with innovative solutions in the arena of pigment colors; like better quality than market standards or a unique pigment not found at any other company.

8. Provide water soluble colors
Choose a company who can provide organic pigments for cosmetics, which are easily soluble in water. These kinds of colors give a fresh and transparent look to the clear products.

9. Adhere to the Government Rules
The government is very cautious these days regarding the effect of colors on the user and hence get pigment colors from a manufacturer who has been authorized by the government to make pigments.

10. Flexible
Your requirement for pigment colors may vary from time to time. A premium pigment manufacture should be able to meet your expanding business needs.

Hence make your products easily visible, bright and attractive by buying pigment colors from the best.