Why Asia Will Be 70% of Cosmetic Market by 2020

Today’s women world is familiar with specific cosmetic colorants. These colour cosmetics include assorted cosmetic elements which are applied for facial make-up, eye make-up, hair care, skin care, oral care, fragrance and personal cleanliness. Based on the target market, the colour cosmetics are classified into two different sections – mass products and prestige products. Unlike the mass products, prestige products provide all-embracing quality & care. All the more, prestige products function and offer the fast results, compared to the mass products available on the market.

The cosmetic colour market is inclined to increase every year. This particular market offers a wide range of beauty applications, such as, facial & eye make-up products, hair colour products, lip products, nail products and more. For these cosmetic products, the extensive requirements vastly come from different Asian countries, a fact which is absolutely eye-catching. More surprisingly, according to a market-analysis, if this goes on at the same increasing rate or more, Asia will possess approximately 70% of the world cosmetic market by the year of 2020.

• In China, cosmetic colour market is likely to grow the fastest in the upcoming five years. This is because of the increasing number of urbanized customers who are now habituated in adopting skin care and pigment colours products on a regular basis. They are largely inclined towards these types of personal skin care to gain huge in beauty & cosmetic market.

• The growth of Indian cosmetics market is reckoned to be rising gradually to a large extent, owing to accelerated consumer awareness as well as dynamic lifestyles among the huge population in India. In Indian cosmetics industry, these can be witnessed as a crucial move from influential domestic market players to international market players at all. Apart from that, people in India are now getting much responsive towards their cosmetic needs since there are loads of options to access to branded products. This is another important reason behind the growth of lake colours industry in India.

• Similarly, in all Asian countries, like China, Bhutan and Indonesia, women are becoming conscious about their preferences and they strive to create their own style, by adopting eccentric dyes in cosmetics for hair & skin as well. The color cosmetics enhance the new personality change in a woman from all directions.

By 2019 Asia will comprise 80% of the Global cosmetics. Standard scientific research brings enormous success in the cosmetic industry. And this research is usually done among different types of consumers to define their different tastes and requirements. The women in Asian countries own different complexions and kinds of skin, and this has led to the productions of latest Cosmo products. This is very predictable that Asian consumers will occupy maximum sell of Global beauty products shortly. By adopting new ideas & having a good realization of what is happening, good solutions can be found towards the creation of new formula. Thus success will come in the cosmetics industry, especially in Asia.

What Can Consumers Expect from the Cosmetic Industry in the Next Biennium?

The cosmetic industry has undergone major transformations in the past couple of years. From offering value to clients through superior quality and innovative beauty productsto changing their entire approach towards their lifestyle, cosmetics today offer value for money in addition to immediate and effective results. In the next couple of months, consumers are likely to expect new trends and developments in terms of newer, greener as well as sustainable cosmetic products. Here, find out what you can expect for the next biennium in the cosmetic market.

High Performance and Sustainable Products : One of the first trends that consumers are likely to witness will come in the form of choosing sustainable or organic pigments for cosmetics. Consumers across the globe are consciously searching for cosmetic products that are greener, sustainable and cause no harm to the environment. As a result, they shop for cosmetics only after they’re sure about the source of its origin as well as the raw materials used for creating them. Thus, cosmetic products manufacturing companies will have to emphasize on sourcing high-quality and organic pigments for cosmetics in order to create high-performing and environment friendly products for consumers world-wide. This also implies that they’ll have to avoid ingredients derived after slaughtering of animals and develop natural and organic pigment colours and other ingredients for manufacturing a wide range of beauty products.

Organic Cosmetic Colorants : Another key trend that will drive the cosmetic market and industry at large will be seen in the form of the usage of organic cosmetic colorants for manufacturing a host of beauty and cosmetic products including lip balms, lip gloss, lipstick and lotions among others. This is also one of the major reasons why a growing number of cosmetic companies are now looking to partner with reputed and reliable pigment manufacturers in india, who can further provide them with trusted and approved dyes, lake colors and mica colors for cosmetics.

Safer and Non-reactive Cosmetics : Cosmetic companies, around the world, use iron oxide, lakes and oxides for creating a range of beauty products including lipstick, blush, face powder and eye shadows. As a result, in the next two years, cosmetic manufacturer will drop inorganic ingredients and replace them with organic ingredients to provide consumers with safer and non-reactive beauty products.

Advanced and Innovative Products : In the next two years, the cosmetic market will keep on adding advanced and innovative cosmetic products. Thus, the market will be largely driven by innovation and technology. Given that more and more consumers are now concerned about the impact of pollution and are leading a highly stressful life, they’re bound to shift their focus towards products that are innovative, natural and specially formulated, all at the same time. Hence, cosmetic companies and manufacturers will opt for proprietary and technologically advanced cosmetic pigments and lakes for creating superior grade cosmetics that are soft and cause no harm to the skin. From creating cosmetics with fine particles to achieving the desired consistency in terms of color and shades, cosmetic manufactures will leave no stone unturned in manufacturing products of the highest quality and make.

Matte Revolution

Cosmetics are important for every woman. So, manufacturers nowadays give importance to the quality of cosmetics they produce. They give their hundred percent to maintain the quality of the cosmetics. But, in today’s world, the variety of colors that are being used in the cosmetics also matters in a big way.

Cosmetic colorant is important because color tone of people change as they grow old. Direct sunlight is a critical factor as it changes the color of the skin.Besides this, four color theory is vital for a makeup artist.So, nowadays, pigment colors are the chosen ones as they help in getting the color that you need.

The cosmetic colorants fill up the beauty in cosmetics. These colorants emphasize the quality of the cosmetics.

Another important point is that dyes are widely used in cosmetic industry. Actually, dyes provide the actual color required in the cosmetic products such as lipsticks, nail paints, blusher, color palettes etc.
Pigment colors are used to achieve a perfect color shade in the products.

We all know that beauty trends come and go. Now, the trend of super glossy lips has been replaced by color-rich matte lipsticks. So, what is behind this change? Why is matte creating revolution?

Nowadays, we find matte lipsticks and they are in fashion. Let us explore the making of a matte lipstick.

Lipstick generally contains wax, oils, antioxidants and emollients.

• Wax – It provides the structure and hardness to the lipstick. In general, lipsticks may contain several waxes but almost all lipsticks always include carnauba wax because of its’ high melting point. Other waxes you might find are beeswax, candelilla or ozocerite.
• Oils – Usually, various oils and fats are also used in lipsticks, such as olive oil, mineral oil, cocoa butter, lanolin, and petrolatum.

Lipsticks get their colors from a variety of pigments and lake dyes. Pink lipsticks, are made by mixing titanium dioxide and red shades.

When adding pigments to lipstick you can start at around 2% total weight. That would be 2 grams of pure dye pigment to 90 grams of base. The easiest way to add it would be to mix it will with castor oil and then add it to your melted base.

Matte Lipsticks contain more filling agents like silica or mica and less emollients. In matte, large ratio of pigment powder loaded into it compared to a typical lipstick. It is a fact that a matte lip can make everyone look more glamorous in pictures. Usually, in matte, the strong color can guide the eyes towards the screen. Pigment overload is another reason for the matte color to stay. These color colorants are using new polymers that create a comfortable, long lasting film. So, you do not have to reapply repeatedly, it holds the color for longer hours.

So, matte is indeed brining revolution. Compared to glossy lipsticks, flat pigment stays the longest. Secondly, they do not stain on cups. On the flip side, matte lipstick longevity means you will find colors that you can live with all day.

Asia: The new frontier in the world of color cosmetics

The world of cosmetics is all about colors. Generally, customers choose cosmetics based on the color they love the most. Nowadays, colors are available in two varieties – dyes and pigments. The cosmetic colors give the customers more color options to make them look and feel great.

Dyes are typically organic colors and pigments are synthetic colors. These color types are basically chosen based on the color combination and the finish they require. Again, certain colors are selected based on the application in areas such as eyes, lips etc.

Certified colors are a must for cosmetics. For colors that are made from organic sources, certifications may not be required but compliance rules must be followed. Extreme care is taken to manufacture colors by established manufacturers.

Major color cosmetic manufacturers nowadays use organic or synthetic colors based on the preference of clients who generally want high-quality cosmetic colors. Cosmetic dyes and cosmetic pigments are used in the production of cosmetic colorants. Reputed color cosmetic & pigment manufacturers in India always adhere to the rules and regulations for producing cosmetic dyes in India.

Before proceeding, we must know about color cosmetics and the use of dyes in cosmetics. It is a fad. Basically, color cosmetic is all about dye or colorant. These colorants emphasize the quality of the cosmetics.

Dyes are important for the cosmetic industry. They help in providing the real color required in the cosmetic products such as lipsticks, nailpaints, blusher, colorpalettes etc. Generally, pigments are used to produce and achieve a perfect color shade in the products.

Some of the products in which Asia is leading are:

• Dyes in cosmetics
• Organic pigments for cosmetics
• Oil soluble colors for cosmetics
• Water soluble colors for cosmetics
• Color solution for nail care

China spends $24 per person annually on personal care and cosmetics products, whereas South Korea and Japan spends $171 and $174 respectively. Recent study found that Asian consumers pay more attention to cosmetic colors and they also prefer a specific solution for each step of their beauty regimen.

Skin care products represent up to 40% of sales in some markets in 2016. But, as Korean and Indian TV and pop-stars dominate the culture; numerous young and professional women are experimenting with color cosmetics.

Asian men are also using both personal care and grooming products. Like women, they are also valuing
clear skin tone and experiment with color cosmetics, styling products, conditioners and colorants.

The main trends for 2017 where Asia is leading in the world of color cosmetics are:

• Manicures and pedicures with an emphasis on bright colors, color-fast gels, textured, decorative coatings and crystals
• Hair coloring products
• Nail colors, nail-care products, artificial nails, soft nail gels
• Color cosmetics, including long-lasting lip stick, cream-based eye shadows.

Overall, cosmetics is a very competitive industry with many branded and non-branded product variants available in the market. So, additives are added to cosmetic colors for creatingsome specialized cosmetics that have fluorescent colors, color-changing effect and glitter effect etc.

Colors : The Real Differentiator For Cosmetics

Cosmetics are like diamonds to women. Makeup kits and cosmetic sets are sold in thousands every year. So, you can understand how important it is for the manufacturers to maintain the quality of the cosmetics. But, what is really important is the variety of colors that are used in the cosmetics. This is the ultimate factor that decides how a woman/man will look. Another reason why cosmetic color is so important is because the color tone of people changes as they grow old. Also, there is a certain change in the skin color tone when there is direct sunlight. While discussing about color and how light can have an impact on it, one thing that you need to know is the contrasting effect. Apart from this there is also the four color theory that is considered vital by makeup artists. In this aspect, pigment colors are the chosen ones as they help in getting the color that you need.

If you have used cosmetics before, you will understand that colors are also associated with a certain value, chroma and hue. Here is what value, chroma and color represent in the cosmetic industry:

• Value – it represents the lightness or darkness of the color. So, if you are going in a place where there is a already too much of light, then the color value has to be on the lower side and if the place is dark, then the color value has to be high.
• Chroma – it is basically the intensity that the color represents. The amount of color that you will be using is known as chroma. One thing that you need to keep in mind is that the chroma and value has to go hand in hand. Any diversion or imbalance between them would result in an incorrect makeup. It would be best if you learn about the ideal balance of chroma and value before starting to use the cosmetic or makeup.
• Hue – this is the actual color code that is given to the sample. Many people think that hue and value are the same, but they are not. Hue is what controls the value and chroma together. Just like chroma and value are directly related, similarly it is the hue that decides how much the value and chroma will be.

Color reflection is another aspect that is important in the cosmetic industry. Starting from mica colors for cosmetics to lake colors, the reflecting property of the colors used in the cosmetics will help understand how the glossy or matte finish is achieved. Additionally, the reflection will also decide if the makeup will be opaque or transparent. The best way to understand color reflection for cosmetics is by checking the various foundations on your lipsticks. In fact, the dress that you will be wearing also has a lot to say about the cosmetic that you will be using. Color combination will come into play again and you will have to go back to hue, chroma and value again to decide.

Color cosmetics: Changing paradigms

We link cosmetics with beauty. Cosmetics make us all pretty and beautiful. There is no doubt that cosmetics are meant to highlight our beauty in an excellent way. Gone are the days when cosmetic was just a highlighter and a lipstick. Now, cosmetics have seen an upgrade in every possible way. You can experiment with different colors and get the look that you desire.

Know about color cosmetics
Color cosmetics are an absolute rage among women. The whole and soul of every color cosmetic is its dye or colorant. The cosmetic colorants are the actual things that fill the beauty in cosmetics. These colorants accentuate the quality of the cosmetics and also ensure that the perfect color is achieved in just a single stroke of a brush.

Using dyes in cosmetics
Dyes have been widely used in cosmetic industry. Dyes provide the actual color required in the cosmetic products such as lipsticks, nailpaints, blusher, colorpalettes etc. Majorly, pigments are used in the cosmetic industry to produce and achieve a perfect color shade in the products. That’s what is important; getting the right color.

There are two types of pigments used in cosmetic industry:

1. Organic Pigments
2. Inorganic Pigments

Let us see majorly used Inorganic pigments in the cosmetic industry:

Pigments	Features and applications
Iron Oxides	The three basic shades that we get include: Black Yellow Red This is widely used in liquid foundations, face powders, and blushers.
Chromium Dioxides	The shades that we get from this pigment include: Dull olive green Blue green Bright green This is widely used in most categories of cosmetic preparations but prohibited for use in lip products in the USA.
Ultramarines	The shade range from: Bright blue to violet Pink Green The pigment is not allowed to use for producing lip products in the USA.
Manganese Violet	The only shade we get from this pigment is purple.
Iron Blue	The colour we get from this pigment is Dark blue.This pigment is used in a wide range of applications.
WhitePigments include: Titanium Dioxide Zinc Oxide	The white pigments have a wide use in all various types of cosmetics.They make extremely good covering power.These are extremely stable to heat and light.
Mica	Mica gives a natural translucence when used as face powders and powder blushers.

There are numerous pigment manufacturers in India which specialize in various pigment colors. These manufacturers make sure that the pigments developed are of extremely good quality and provide intensive use in the cosmetic industry.

Are the Color dyes and pigments safe?

Yes, Colorants in the form of dyes and pigments are absolutely safe for all types of skin. These are tested thoroughly in the laboratories. It is also ensured that the products developed are usable and risk free.

Color Cosmetics have changed the way to enhance beauty.Everything can be given a stunning touch with the help of astounding color cosmetics. You just have to pick up your favorite one.[/vc_column_text][/vc_column][/vc_row]

Cosmetic Colours: A Detailed Understanding

From shades of lipstick, hues of bronzer, luminosity of highlighter till vibrancy of blusher or depth of mascara, the essence of every beauty product lies in its colour. Just like an artist transforms a blank canvas into a masterpiece with the perfect blend of colours, the cosmetic colorants have the ability to turn pale face to sun-kissed natural glow and that too with a single stroke of brush.But, how do these colorants amplify the quality of cosmetics and what goes into their making? Read on to find out more.

The Different Types of Cosmetic Colorants

The cosmetic colour is broadly classified into two categorizes which are:

• Organic colour and
• Inorganic colour

Organic colours are made up of certified D & C (Drug and Cosmetic) ingredients and they are commonly denoted as lakes. While inorganic colours are composed of zinc oxide, mica, carmine, ultramarine and iron oxide that offer opacity and thus are essential for cover-up makeup products such as foundation and concealer.

What is the Role of Colour Theory in Cosmetic Industry?

Colour theory is an invaluable tool of the cosmetic industry. The theory revolves around key aspects of makeup and these include pigment, dimension of colours, harmonies and reflectiveness.

Understanding the role of these elements can help you analyze makeup colour trends

• Pigment: Any form of makeup, be it oil based, water based, mineral, cake, stick or cream, comes under the first aspect of colour theory i.e. pigments – they provide colour to the cosmetic. No matter what their nature, source, mineral or chemical might be, the same theory implies for all.
• Dimensions: The dimension brings depth of the colour by enriching it with accurate intensity, right hue and value. The intensity is the brightness or the measure of strength & purity while value defines how dark or light the colour is.
• Harmonies: Harmony is an important characteristic of aesthetically pleasing pigment colours. These can be complementary colours (blushers, illuminators, bronzers), colour triads (contour palette, highlighters) and split complementary (eye shadow palette). For example, a highlighter palette can have not only one but multiple shades of colour such as rose gold, warm beige and peach honey, where a combination of three would bring out a perfect natural look.
• Reflectiveness: The wavelength of colour varies from one another. Hence, limited lake colours are often used to create wider range of shades with optimal reflectiveness and shine. The range of reflectivity is equivalent to the shine of pigments.

Things to Consider For Quality Control of Colorants

While creating colorant standards for cosmetics there are three essential factors to consider. First, evaluate at least three lots of materials from pigment manufacturers in India and notice the difference in their composition, substrate and synthesis. Next, consult with the supplier to know more about the standards and test methods implemented for the process of manufacturing.

At last, ensure that you choose the right form of colorants for cosmetic products because opting for something that does not meet the desired parameters can be problematic.